Lift, volumize, and clarify - the natural way. This apple cider-based shampoo removes buildup, demineralizes with fruit acids, and infuses hair with apple pectin for boosted body and brilliant shine. A perfect daily shampoo for fine, flat, or infrequently washed hair.

Apple cider-based formula removes buildup for boosted body and shine
Apple pectin adds fullness and volume
Demineralizes with fruit acids and apple kelate
Great for all hair types, especially fine or infrequently washed hair
Gentle, rich-lathering formula helps prevent breakage
Salt-free, sulfate-free, and paraben-free
Concentrated for value and sustainability

Directions: Wet hair. Lather from scalp to ends. Rinse. Repeat if needed.